Advantages of Creating Your Own Products

ARTICLE:

There was a lively discussion at the Warrior internet marketing
forum recently. It went back and forth between advocates of
affiliate marketing and those who were telling us it's better to
have our own products.

To me, the clear winner was:

Create and sell your own products.

But by way of injecting some balance into this report...

  1. affiliate marketing is a great supplement and many marketers
are doing both - actually this combo is probably the best of both
worlds,

  2. it's also a great way to get your feet wet at the start,

  3. affiliate marketing is a great way to learn some of the
skills you'll need as a product owner.

If you ask me, you should aim to create your own product. Here are
the advantages:

MOTIVATION. When it's your own business you are building, you're
going to be more motivated. Even if you haven't had a single sale
yet, in your self-talk you can be saying "I am building a six
figure income business".

PROFIT. You get the full profit - minus whatever commission you
share with your affiliates. However they are bringing you
additional sales you would not otherwise have had, so if your
product is either low cost or near-zero cost to produce (such as
information products) then any business that an affiliate brings
you is additional income.

MARKETING DECISIONS. You have your own product which you can
promote freely. You can vary the offers. You can add or remove
bonuses. You alone control the marketing process.

PRICE. You set the price. You can also price test easily and check
whether total revenue is greater at a lower or higher price.

SPLIT TESTING. You can easily conduct split testing by varying one
element of your sales page such as the headline, or even the color
of the headline.

ACHIEVEMENT. With everything you do, you either achieve or else you
learn a lesson. Either way is good.

BUYERS LIST. You build a list of proven buyers - this is your
golden list.

In another series of articles, we look at the whole business of
creating your own products. Don't make the mistake I made earlier -
become an avid product creator. It's not as hard as you might think.

Talking about creating your own products, I've written a book
called Home Business Profits Start Here and I'd be pleased to send
you a FREE copy.

http://eprofitnews.org/ezsales.php?offer=argyll2002&pid=6

If you're looking for information on how to get started in your own
Home Business, the site also includes a list of ELEVEN ways to
find a profitable business idea.

Article by Gary Harvey.

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